Isidro López   *   Lydia Mendoza   *   Beto Villa   *    Flaco Jiménez   *    Laura Canales

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THE HISTORY OF TEJANO

In the 1690’s Spain settled the area that is now known as Texas. In 1718 San Antonio was established as a midway point to the missions of East Texas.

In 1749, Spain settled the area we now call the Rio Grande Valley, thus was born the Tejano, (a Texan of Mexican heritage). Because of the remoteness of South Texas at the time and the proximity of Mexico, Tejano culture was very much tied to the Mexican states of Nuevo Leon and Tamalipas. These ties continue today and are a strong influence on the Tejano culture.

In the 1850’s, Europeans, Germans and Czechs migrated to Texas and Mexico bringing with them their styles of music and dance. They brought with them the Waltz, Polkas and other popular forms of music and dance. The Mexican Revolution (1910-1917) forced many of these Europeans to flee Mexico into South Texas, and their musical influences were to have a major impact on Tejanos.

At the turn of the century, Tejanos were mostly involved in ranching and agriculture. It was a rough life but one of pride. The only diversion was the occasional traveling musician who would come to the ranches and farms. Their basic instruments were the flute, guitar and drum and they sang songs that were passed down through the generations from songs originally sung in Spain and Mexico. One of these musicians was Lydia Mendoza who became one of the first to record Spanish music as part of RCA’s expansion of their popular Race Records of the 1920’s. As these traveling musicos traveled into areas where the Germans, Poles and Czechs lived, they began to incorporate the um papa sound into their music.

Narciso “El Huracan del Valle” Martinez, known as “The Father of Conjunto” defined he accordion’s role in conjunto music.

With the accordion, drum and bajo sexto (a 12 string bass guitar from Spain), Tejanos now had a sound they could begin to call their own. In the 1940’s Valerio Longoria introduced lyrics to conjunto music further establishing the Tejano claim to this new sound. In 1944 Ideal Records, based out of Alice, Texas became the first Recording company to record Mexican American artist exclusively.

Tejano music did retain some of its roots in the old European styles. Polkas and waltzes were still popular, as was the German habit of dancing in a circle around the dance floor.

In the 1940’s and 50’s Beto Villa and Isidro Lopez would further revolutionize the sound by taking out the flowery Spanish that Valerio used and used Tex-Mex instead. This created a newer sound. In the 60’s and 70’s Little Joe and the Latinaires (now known as La Familia) Sunny & the Sunliners, the Latin Breed and others infused the orchestra sound into the Tejano sound taking their influences from the Pop, R&B and other forms of music. In the late 70’s, Brownsville natives Joe Lopez and Jimmy Gonzalez Y Grupo Mazz introduced the keyboard sound to Tejano. This was influenced by the Disco sound of the era.

In the last few years their has been a rebirth of the accordion sound in Tejano music. The accordion has gone from an almost forgotten instrument to a must have instrument.
  

 


TEJANO MUSIC INDUSTRY

Today, Tejano music has become such a huge industry, that almost every major record label has branched out to include Tejano. Capitol, Sony, BMG Int’l., Fonovisa, Arista Texas, Freddie Records and many other record labels invest millions of dollars annually promoting Tejano artists and their music. The list of major corporations that seek out Tejano artist endorsements include Budweiser, Miller Brewing Company, Coors, Ford Motor Company, Tony Lama, Coca Cola Corp. and many more.

Over the years, many Tejano artists have been honored by receiving The National Heritage Award from The National Endowment for the Arts, and many others have received formal recognition. The prestigious Grammy Awards now includes a Tejano category in there presentations.

Before, there was no physical site that preserved and displayed the Tejano Musical Heritage on an exclusive basis. Tejano music is part of our national heritage and deserves to be preserved for people of all ethnic backgrounds to enjoy for generations to come. The TEJANO R.O.O.T.S. Hall of Fame Museum, located in Alice, Texas is currently the only museum that dedicates 100% of its’ efforts to honoring and recognizing the legends and pioneers of the Tejano music industry while preserving and displaying the Tejano musical heritage.

TEJANO INFLUENCES

Tejano music’s influences come from many ethnic backgrounds. The Mexican as well as the Anglo-American influences contributed heavily to the Tejano musical tradition. The soulful Afro-American influence also gives Tejano music an interesting taste. The German and Italian made accordions are a main ingredient in the Tejano repertoire. The Tejano orchestras adopted the Mexican, Cuban and even the Czech brass band influences. The range and variety of all these influences make Tejano music a buffet of dance styles and quite extraordinary.


Juan Hinojosa from Los Fabulosos Cuatro
 

 

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